Lula Inc.

What Lula Inc. does

Lula Inc. connects independent stores to on-demand delivery services such as DoorDash, Uber Eats and Grubhub through a single dashboard, and adds branded online ordering plus AI tools that handle inventory, refunds and day-to-day store operations. The result is a second sales channel for retailers who previously had no practical way to sell online.

The secret

A convenience store's growth has always been capped by the traffic passing its door. Delivery gives it a second sales channel without a second lease, and aggregating a long tail of independent operators is what makes those stores worth connecting for the delivery networks in the first place.

Why NZVC invested in Lula Inc.

NZVC invested in Lula Inc. from NZVC Fund I. We file the company under AI and B2B SaaS on the portfolio wall.

We backed Lula because hundreds of thousands of convenience retailers still run on foot traffic alone, and on-demand delivery gives them a new channel without new real estate. The platform sits between stores and the major delivery networks, so every store that joins makes the product more useful to delivery partners, and every partner makes it more useful to stores. The founders understand the operational reality of small-format retail and built tooling that fits how these stores actually work. Delivery demand has moved past restaurants into everyday convenience goods, and the timing suits a platform that can aggregate a long tail of independent operators.

Lula Inc. in the press

• Lula Commerce raised an $8 million Series ATechnical.ly, CSP Daily News · 28 October 2025
• Lula brings mom-and-pop stores into the online delivery ageTechnical.ly · 21 June 2025
• Lula rebranded and updated its software to cover more of a store's salesTechnical.ly · 20 February 2023
• Lula raised $5.5 million to expand across the United StatesTechnical.ly · 3 February 2022
• Lula partnered with Uber to reach convenience stores in all 50 statesTechnical.ly · 20 September 2021