Sugar Wallet ·17 August 2022·2 outlets
Thousands downloaded Sugar Wallet's set-and-forget paycheck investing app
Thousands of New Zealanders downloaded Sugar Wallet, reported as the country's first set-and-forget paycheck investing app. Users start from one dollar and set weekly, fortnightly or monthly contributions, and the app grew with no marketing spend.
We backed Sugar Wallet because everyday savers want somewhere better than a low-interest bank account, and the friction of starting is what stops most of them. Setting a contribution once and letting it run is the design decision that made the app spread without a marketing budget. Dev Soni built it after finding his mother's default KiwiSaver fund was earning barely 1 percent a year, and it has since moved into automated 24 karat gold savings stored in Brinks vaults.
- Company
- Sugar Wallet, www.sugarwallet.co.nz
- First reported
- 17 August 2022
- Outlets
- Newstalk ZB, Scoop
Who covered it
- Sugar Wallet founder on NZ's first set-and-forget paycheck investment appNewstalk ZB, 17 August 2022
- As Kiwis Struggle To Get Ahead, Thousands Download NZ's First 'set And Forget' Investment App: Sugar WalletScoop, 17 August 2022
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