Mark Pavlyukovskyy and Hendrik Remigereau host TechMates, the NZVC podcast. The guest on this episode is Steven Zinsli, Founder of Extraordinary, and it went out on 7 September 2025. It covers the NZVC portfolio company Extraordinary.
Steven Zinsli scaled an allied-health group of 15 clinics and 105,000 patients to about $12M revenue before exiting at 27, then founded HealthNow, which evolved into Extraordinary, a modular benefits-payments platform used by banks, telcos, and an airline. He explains why healthcare BNPL did not work, the pivot to employer-funded benefits, and how a binding IRD ruling made pre-tax public transport a moat. The episode covers pricing psychology, enterprise sales, and the emotional cost of a pivot.
“Persist more than resist.”Steven Zinsli
Extraordinary, fintech, employee benefits, payments, compliance, enterprise sales, pivots