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Parrot Analytics

Parrot Analytics measures global audience demand for television, film, and talent across streaming, social, and other platforms, giving studios and streamers a single view of how much interest a title or piece of IP commands worldwide.

Category
AI and B2B SaaS
Fund
NZVC I
Website
www.parrotanalytics.com
Wared Seger launched Parrot Analytics out of the University of Auckland's Velocity program to measure audience demand for TV content worldwide.
Wared Seger launched Parrot Analytics out of the University of Auckland's Velocity program to measure audience demand for TV content worldwide.

What Parrot Analytics does

Parrot Analytics

Parrot Analytics's demand measurement and content valuation tools help media companies decide what to commission, acquire, distribute, and how to price it. Its data now spans 2 billion audiences globally.

The secret

Every platform reports its own viewership and none of them are comparable, so nobody could price a show against another show. Measuring demand outside the platforms creates a single currency that works across all of them, which is why studios use it to decide what to commission and what to pay.

Why NZVC invested in Parrot Analytics

NZVC invested in Parrot Analytics from NZVC Fund I. We file the company under AI and B2B SaaS on the portfolio wall.

We backed Parrot Analytics because the global streaming business runs on content decisions worth billions, and those decisions long relied on incomplete, platform-specific viewership data. The team built a measurement standard that captures demand across every platform and turns it into a currency media companies can actually act on. A genuinely hard data problem paired with clear commercial pull is the kind of durable position we look for, and building it from New Zealand for the world's largest media buyers is exactly the ambition we back.

Watch: Making smarter decisions with global demand measurement from Parrot Analytics

Parrot Analytics in the press

oVRcome · All companies · Plots