Stickybeak
Stickybeak is a consumer testing platform for marketers, brand teams and agencies that tests products, campaigns, packaging and concepts with real consumers and returns feedback in hours rather than weeks.
- Category
- AI and B2B SaaS
- Fund
- NZVC I
- Website
- www.stickybeak.co
- On TechMates
- 3 episodes
What Stickybeak does
Stickybeak's mobile-first surveys are designed to capture genuine reactions rather than survey fatigue, and it works as a self-serve alternative to a traditional research agency. It recruits real consumers through social channels for rapid tests anywhere in the world.
The secret
Around 75 percent of FMCG products miss what their target consumers expect, and the reason is timing rather than ignorance. Recruiting consumers through social channels returns answers in hours, which is fast enough for a marketer to test the everyday decisions that traditional research is too slow and too expensive to touch.
Why NZVC invested in Stickybeak
NZVC invested in Stickybeak from NZVC Fund I. We file the company under AI and B2B SaaS on the portfolio wall.
We backed Stickybeak because marketers make constant decisions that deserve real consumer input but rarely get it, since traditional research is too slow and too costly. The team came out of a research agency and understood exactly where the incumbent process breaks, then built a self-serve product that returns fast, reliable answers at a fraction of the price. As brand and product teams move more research in-house, we saw a large and growing market for a tool built for how marketers actually work.
Stickybeak in the press
- Stickybeak raised $1.2 million to take its consumer testing platform globalMi3 · 20 September 2024
- Mi3 covered Stickybeak's bid to scale 60-second consumer testingMi3 · 16 July 2024
- Anna Henwood became chief executive of StickybeakStickybeak (press release) · 12 May 2022
- Stickybeak pulls in half a million of 'smart' moneyBusinessDesk · 23 October 2020
- Stickybeak raised seed funding for its survey businessNZ Herald · 15 October 2020
Stickybeak on TechMates
Born Global: Founding from New Zealand to the World | NZVC Portfolio Day
You hear three founders explain why they looked offshore from day one and what US investors do to Kiwi projections. You get culture lessons from Rocket Lab and Les Mills, the trade-offs of moving to the US versus building remotely, and how having kids made them more ambitious. You leave with their advice for early-stage founders.
A joint episode, alongside Bonnet.
Stickybeak on TechMates
Beyond Startup Hype: 5 Founders on Real Difficulties
You hear five founders in twelve minutes on the parts of startups that do not make the highlight reels. Shaun Quincey on finding the real buyer, Liam Kampshof on cowshed prototypes, Steven Zinsli on stopping what is wrong, Nick Damiano on deciding to found, and Anna Henwood on loving uncertainty.
A joint episode, alongside Simfuni, Bovonic, Andromeda Surgical and Extraordinary.
Stickybeak on TechMates
Ads Are Broken. Feedback Fixes Them
You hear a former Les Mills marketing lead explain why brands should test the ingredients of an ad before spending on media. Anna Henwood covers recruiting real respondents through Meta and TikTok, and why AI should advise marketers rather than replace their audience.
“Test ingredients, not the cake.”Anna Henwood
- From corporate CMO to startups: lessons from the jump.
- How Stickybeak recruits real people globally through Meta, TikTok, and panels.
- Test ingredients, not the cake: pre-testing creative and packs.