Appetise ·15 August 2024·1 outlet
MenuAid became Appetise after a NZ$4 million pre-Series A
MenuAid renamed itself Appetise following a NZ$4 million pre-Series A backed by Icehouse Ventures and OIF. The consumer meal-planning app is free, and the company sells aggregated grocery-basket insights to food and beverage brands across Australia and New Zealand.
We backed Appetise because meal planning sits at the center of a large, recurring consumer habit, and Toby and Elise Hilliam turned a genuinely useful free app into a data business that food brands pay for. They built real engagement first, then found a durable way to earn from the panel without charging the households that rely on it. Demand from grocery and CPG companies for shopper insight is what made the timing work.
- Company
- Appetise, appetise.io
- First reported
- 15 August 2024
- Outlets
- Startup Daily
Who covered it
- Kiwi grocery shopping insights app MenuAid rebrands as Appetise after swallowing NZ$4 million pre-Series AStartup Daily, 15 August 2024
Headlines and links belong to the publications that wrote them. Everything above this line is ours.