Elo ·10 February 2022·1 outlet
Elo raised a $5 million seed round for personalized nutrition
Elo raised $5 million in seed funding from a group that included professional athletes. The company builds personalized supplement plans from at-home blood testing, health questionnaires and wearable activity data, then ships a monthly custom mix and retests to adjust it.
We backed Elo because the supplement market is enormous yet mostly guesswork, and Elo grounds each recommendation in a person's own blood biomarkers and measured results. Ari Tulla and Tapio Tolvanen, who founded BetterDoctor together, started Elo after Tulla's wife fought a thyroid tumor and years of complications, and nutrition proved central to her recovery. As consumers move from generic vitamins toward measurable nutrition, Elo owns the data and the relationship that make that change stick.
- Company
- Elo, elo.health
- First reported
- 10 February 2022
- Outlets
- Elo Health
Who covered it
- Elo Raises $5 Million in Seed Funding From Pro Athletes And Tech Luminaries to Pioneer A New Category of Smart Nutrition ProductsElo Health, 10 February 2022
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