Upstock ·30 June 2023·2 outlets
Upstock launched in Australia after a $5.5 million raise
Upstock took its wholesale ordering platform into Australia on the back of a $5.5 million raise. The app cut order processing for cafes, bars and their suppliers from hours to minutes a day, replacing the phone calls, texts and spreadsheets most hospitality wholesale still runs on.
We backed Upstock because hospitality wholesale ordering is large, repetitive and almost entirely manual, which makes it a strong fit for a marketplace that both sides use every day. Order volume compounds as more venues and suppliers join, and a second country is where that compounding either repeats or does not. The team came out of Xero and knows how to build software that small businesses adopt without hand-holding.
- Company
- Upstock, www.upstock.app
- First reported
- 30 June 2023
- Outlets
- Dynamic Business, Startup Daily
Who covered it
- B2B marketplace Upstock launches in AustraliaDynamic Business, 3 July 2023
- Xero cofounder's hospitality B2B marketplace hits Australia after $5.5 million raiseStartup Daily, 30 June 2023
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