This Startup Knows What You'll Eat Next

Toby Skilton, Founder of Appetise · 23 July 2025

Mark Pavlyukovskyy and Hendrik Remigereau host TechMates, the NZVC podcast. The guest on this episode is Toby Skilton, Founder of Appetise, and it went out on 23 July 2025. It covers the NZVC portfolio company Appetise.

Guest: Toby Skilton, Founder of Appetise
Date: 23 July 2025
Companies: Appetise
Watch: YouTube
Listen: Spotify

Toby Skilton went from repairing student flat damage as a side hustle to launching Appetise, formerly MenuAid, a food-tech startup giving consumer insights to global food brands. He recounts a COVID pivot, a difficult exit, and finding an opportunity hidden in plain sight. The episode covers why traditional market research misses the mark, how he won over some of New Zealand's biggest companies, and product-market fit.

How Appetise revolutionizes food insights.
Achieving real product-market fit.
Using AI to predict food trends.
How he bootstrapped and exited earlier ventures.

Companies in this episode

Appetise Consumer and Marketplace Appetise is a meal planning and grocery shopping app for households across Australia and New Zealand that offers personalized recipes based on taste, diet and budget and builds a one-touch shopping list that checks out with major supermarkets including New World, PAK'nSAVE, Coles and Woolworths. Read about Appetise

Listen on Spotify

Appetise, food tech, consumer insights, market research, product-market fit, AI

This Startup Knows What You'll Eat Next

Companies in this episode

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