Looking Glass Factory
Looking Glass Factory builds holographic displays that groups of people can view together in 3D with no headset, glasses or eye tracking.
- Category
- Deep Tech
- Fund
- NZVC I
- Website
- lookingglassfactory.com
What Looking Glass Factory does
Looking Glass Factory's light field technology projects many perspectives of a scene at once, giving depth and realism to content for enterprise, medical, retail, museum and developer applications, in sizes from desktop units to large wall-mounted screens. The company also makes hololuminescent displays that add a fixed sense of depth behind a high-resolution 2D panel.
The secret
Projecting many perspectives of a scene at once removes the need to know where the viewer is looking. That is why a whole room sees the same hologram with nothing on their faces, while headset-based 3D can only ever serve one person at a time.
Why NZVC invested in Looking Glass Factory
NZVC invested in Looking Glass Factory from NZVC Fund I. We file the company under Deep Tech on the portfolio wall.
We backed Looking Glass Factory because it makes 3D content viewable by a room of people at once, which removes the headset barrier that has held immersive display technology back. The underlying light field approach is protected and hard to copy, and the team has built a real product line and developer community around it. As 3D data becomes central to design, medicine and spatial computing, shared displays that need no hardware on your face fit a clear and growing need.
Looking Glass Factory in the press
- Looking Glass showed hololuminescent monitors from 16 to 85 inchesNew Atlas, Tom's Hardware · 16 September 2025
- Accenture invested in Looking GlassAccenture Newsroom · 7 February 2023
- Looking Glass launched the world's largest holographic displayTechCrunch · 7 June 2022
- Looking Glass started shipping its 8K holographic displayTechCrunch · 26 May 2020
- Looking Glass Factory launched an oversize holographic displayDigital Engineering · 12 November 2019